Thursday, 7 February 2013

Competitor Research

Having trawled the internet looking for healthy food delivery services in Glasgow I have not found any direct competitors to the healthy and sustainable lunch delivery service that I am considering developing. 

There are a lot of companies around Glasgow that offer sit-in healthy foods and delivery of corporate buffets (often less healthy than the sit-in menu) usually with a minimum spend of around £30. My research to date suggests that there isn't anything set up for individuals or small groups of people wanting to order healthy food to the office. 

If there are comparative services I still think there would be plenty of space for the positioning a new healthy food service. 

The below image is the menu for Martha's in Glasgow which is a good example of fresh healthy ingredients with at least 1 portion of fruit and veg per meal. The menu has been put together by a nutritionist with the aim of avoiding the afternoon carb crash; crucial for a productive afternoon! 

I actually went to the restaurant and tried the red dragon pork. It was really tasty and filling yet I didn't have an afternoon 'slump'. Ideal.






Although there are food services with a similar philosophy to what I am proposing, I think a healthy food delivery only service would need to have much less divergence in its meals and snacks to be cost effective.


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