Service Blueprint

A service blueprint was created as part of the proposal document. It visualises the various user actions as they interact with the service via touch points. The frontstage and backstage staff actions are shown as well as the supporting processes that are required to make the service run smoothly. As well as being a live document that has developed throughout the project, the blueprint can be used by the service provider when implementing the new service. 

Service Prototype

A service prototype was used to visualise the main touch points in the proposed service and the customers journey through it. The visual service prototype makes the service proposition more tangible and allows it to be communicated to the stakeholders. 

New Website Design

I mocked up a website/app to visualise the proposed website for the improved restaurant service. The mock-up highlights some of the new service features that are delivered through the website and app.

The homepage of the website shows the main features. 

Improved nutritional information including calories, allergy information and more. 

'My' account page for topping up account for fast meal payment.

Feedback page to encourage feedback by rewarding customers with extra reward points  which can be redeemed to purchase food or drinks from the restaurant. 

Improved Service Proposal

After analysing the ideas generated during the stakeholder workshop and developing the feasible ideas, the following service features are proposed for the improved restaurant service: